Our Story We founded Natural Performance in response to an overwhelming lack of wholesome snacks available for our young athletes. The nutrition choices available for these athletes in locations outside of the home are limited to processed, high fat, snack foods or candy. While there are often reasonable choices for hydration readily available, wholesome healthy snacks are rarely an option. Our approach is to create natural balanced food bars that provide necessary nutrients, for athletes of all ages, through high quality ingredients and incredible flavor. Our ingredients include whole nuts -- purchased directly from the grower, whole grains, naturally dried fruits, pure -- unrefined -- cane sugar, and locally produced honey. Our goal is to develop products and build an online community that promote quality nutrition and smart choices for both athletes, and people who are trying to stay healthy. The Sports Nutrition section of this site has links to resources and information that we think will help build an understanding of performance nutrition, and a web log that allows us to communicate ideas directly and interact with our customers.